Spotify-HYBE Partnership strategy

This is a project that I created myself. This partnership program would exclusively be between HYBE and HYBE and Spotify as a beta test. There will be an added feature for trainees/upcoming artists to be able to create and edit their own music which will be automatically shared with the company. The company will also be able to generate playlists and modify playlists for trainees so they're introduced to new music genres every day with Spotify's Daylist/Daily Mixes. This is added feature is to help out upcoming artists that need training using Spotify's platform. This is so Spotify is not solely a streaming platform but a platform where artist can start editing/saving their unreleased music.

This is an original project focused on developing a business strategy for Spotify's expansion in South Korea, outlining how the platform can effectively compete against local rivals. My approach involved analyzing the competitive landscape and identifying

Engaging Active Listeners In South Korea

This is an original project focused on developing a business strategy for Spotify's expansion in South Korea, outlining how the platform can effectively compete against local rivals. My approach involved analyzing the competitive landscape and identifying

ARC'TERYX IN ISTANBUL, TURKEY

This was a group project for my global marketing class. We first had to open a store in Turkey and create a marketing strategy aiming at the Turkish consumers.

Stussy Global Marketing Strategy

This school project's objective was to create a marketing strategy to localize some of Stussy's international markets. I primarily focused on Japan, South Korea, and Mexico's markets. I touched on points about improving their digital marketing, and direct-to-customers opportunities, and suggested Stussy should market it with some celebrities/influencers in each of those countries to increase brand awareness.

Google Colab Worksheet

This school assignment involved using the R programming language to gather and organize data based on the reviews provided in the document

METAVERSE: LOOKBOOK AND PRESSKIT

This project was part of my Creative Fashion Presentation class, where we were tasked with creating a lookbook and a press kit. I chose to base my project on the metaverse.

International Business Transaction: Case Analysis

This school project is based on a real case study about a New York importer purchasing silk scarves from a supplier. However, there were discrepancies between the purchase order and the goods received.

© All rights reserved.